Our #HypeWomen Movement.

2023 is the year of The Unabashed Hype Woman.

The term – coined by Ella's CEO + Founder Erin Gallagher in her viral post that turned a moment (Jamie Lee Curtis hyping Michelle Yeoh's Golden Globes Best Actress win) into a Movement – has mobilized us all.

It's more than a meme. It's more than a shirt. It's a seismic shift in the way women view one another. And our #HypeWomen Movement has created a hericane that is taking the world by storm.

Hype Women Podcast

On Women's Equality Day, we launched our Hype Women Podcast, a podcast that celebrates women changing culture.

We explore their metamorphosis as disruptors of systems and designers of a world that is more equitable for all. Through revolutions and evolutions, from moments to movements, these women drive impact.

Subscribe to the podcast.

Sponsor the Podcast.

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Check out the latest episode below.

Explore the Hype Women Collection

At home or on the go, we have the Hype Women gear

worthy of celebrating you and the powerhouse women in your life.

Hype Women Journal

Price$25.00

$Hype Women CamelBak Eddy® Water Bottle, 20oz\25oz$

Hype Women CamelBak Eddy® Water Bottle, 20oz\25oz

Price$42.00

Hype Women Women's Cropped Fleece Pullover

Price$82.00

Hype Women Chill Wine Tumbler

Price$32.00

Hype Women Shirt: white

Price$45.00

Hype Women Tote Bag

Price$40.00

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Media Coverage

Our Hype Women Movement has been featured in dozens of publications across the globe.

Support, celebrate and show solidarity for the women in your life by spending money with these official #HypeWomen brand partners.
Women-owned. Women-led. Women-loved.

Hype Women Brand Partners

Ella

Shop the shirt that went viral, shared by *our* Jamie, the Jamie Lee Curtis, herself. And after you've stocked up on all of your #HypeWomen gear, join The Fairway, our inclusive network unlocking women's access to human and financial capital. We are committed to building generational wealth for women everywhere. Our promise to you? Recognize your value and increase your valuation.

Bliss Lau

Created in collaboration with Erin Gallagher and the Hype Women Movement, the Hype Women x Bliss Lau Attune Necklace (in gold and silver) is a testament to the transformative power of connection and the remarkable heights we can reach when we lift one another up.

Bliss Lau's one-woman company was launched in 2003 with a highly sought-after handbag collection. Today, with a team of women beside her, Bliss' distinctive jewelry designs are recognized across the fashion industry and have been worn by Beyonce, Naomi Campbell, Natasha Lyonne, Rebecca Hall, Zoe Kravitz, Tessa Thompson, Christina Ricci and many others.

MotherBar

MotherBar believes that it’s time to rewrite our story; for women to slow down and create boundaries that respect both our well-being and our self worth. It’s time to mother ourselves. Their full spectrum CBD Moment is more than a mint. It helps you u