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Our Hype Women Movement.

Our forever vibe: Unabashed Hype Women.

The term – coined by Ella's CEO + Founder Erin Gallagher in her viral post that turned a moment (Jamie Lee Curtis hyping Michelle Yeoh's Golden Globes Best Actress win) into a Movement  – has mobilized us all. 

It's more than a meme. It's more than a shirt. It's a seismic shift in the way women view one another. And our Hype Women Movement has created a hericane that is taking the world by storm.  

Hype Women on The Today Show

Jamie Lee Curtis doesn't take a day off from her role as *the* Ambassador of Hype Women. And we are all better for it. 

On January 16th, five days after the one-year anniversary of The Hype Women Movement, JLC launched her latest children's book, Just One More Sleep, into the world with Hoda Kotb and Jenna Bush Hagar on The Today Show. 

And she took time to hype Erin Gallagher, founder of the Hype Women Movement.

The View

The Kelly Clarkson Show

Hype Women Podcast

On Women's Equality Day, we launched our Hype Women Podcast, a podcast that celebrates women changing culture.

We explore their metamorphosis as disruptors of systems and designers of a world that is more equitable for all. Through revolutions and evolutions, from moments to movements, these women drive impact.

Check out the latest episode below.

Explore the Hype Women Collection

At home or on the go, we have the Hype Women gear

worthy of celebrating you and the powerhouse women in your life.

Hype Women Media

Our Hype Women Movement has been featured in dozens of publications across the globe.

Support, celebrate and show solidarity for the women in your life by spending money at the
Hype Women Market 
Women-owned. Women-led. Women-loved.  

Join our Movement.

Are you a women-owned businesses looking to build your brand?

Become a #HypeWomen Brand Partner and experience the support and success that comes with true sisterhood. 

Do you own, run or work for a company that believes in women-owned businesses?

Show your solidarity through Corporate Sponsorship of our #HypeWomen Movement.

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