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Our #HypeWomen Movement.

2023 is the year of The Unabashed Hype Woman.

The term – coined by Ella's CEO + Founder Erin Gallagher in her viral post that turned a moment (Jamie Lee Curtis hyping Michelle Yeoh's Golden Globes Best Actress win) into a Movement  – has mobilized us all. 

It's more than a meme. It's more than a shirt. It's a seismic shift in the way women view one another. And our #HypeWomen Movement has created a hericane that is taking the world by storm.  

Hype Women Podcast

On Women's Equality Day, we launched our Hype Women Podcast, a podcast that celebrates women changing culture.

We explore their metamorphosis as disruptors of systems and designers of a world that is more equitable for all. Through revolutions and evolutions, from moments to movements, these women drive impact.

Check out the latest episode below.

Explore the Hype Women Collection

At home or on the go, we have the Hype Women gear

worthy of celebrating you and the powerhouse women in your life.

Media Coverage

Our Hype Women Movement has been featured in dozens of publications across the globe.