top of page
The Fairway Logo.png

On August 26, 2025, Erin Gallagher's book HYPE WOMEN: BREAKING FREE FROM MEAN GIRLS, PATRIARCHY AND SYSTEMS SILENCING YOU launches into the world. 

And she wants to you along for the ride.

Join The Hype Women Book Club to stay up-to-date on:

  • Erin's journey writing her book

  • In-person and virtual Hype Women Book Club events 

  • Signed copies, bulk orders and speaking opps

  • Collabs

  • Pre-order details

  • Hype Women book swag

  • Special Hype Women Book Club only behind-the-scenes fun

  • and more

Join The Hype Women Book Club.

You're in! Stay tuned for all the Hype Women Book Club deets.

IMG-0698.JPG

Hype Women 

Our forever vibe: Unabashed Hype Women.

The term – coined by Ella's CEO + Founder Erin Gallagher in her viral post that turned a moment (Jamie Lee Curtis hyping Michelle Yeoh's Golden Globes Best Actress win) into a Movement  – has mobilized us all. 

It's more than a meme. It's more than a shirt. It's a seismic shift in the way women view one another. And our Hype Women Movement has created a hericane that is taking the world by storm.  

Hype Women on The Today Show

Jamie Lee Curtis doesn't take a day off from her role as *the* Ambassador of Hype Women. And we are all better for it. 

On January 16th, five days after the one-year anniversary of The Hype Women Movement, JLC launched her latest children's book, Just One More Sleep, into the world with Hoda Kotb and Jenna Bush Hagar on The Today Show. 

And she took time to hype Erin Gallagher, founder of the Hype Women Movement.

The View

The Kelly Clarkson Show

Hype Women x Gravitas

Introducing the Mosaic Collection by Gravitas, a print that embodies empowerment, collaboration, and strength. This exclusive Hype Women and Gravitas collaboration celebrates the voices and wisdom of extraordinary women who inspire and uplift.

"I always feel the movement is a sort of mosaic. Each of us puts in one little stone, and then you get a great mosaic at the end."

-- Suffragist Alice Paul

Screen Shot 2024-09-04 at 11.47.04 AM.png

Shop the "Kamala" and more.

Screen Shot 2024-09-04 at 11.53.39 AM.png

Hype Women Podcast

On Women's Equality Day, we launched our Hype Women Podcast, a podcast that celebrates women changing culture.

We explore their metamorphosis as disruptors of systems and designers of a world that is more equitable for all. Through revolutions and evolutions, from moments to movements, these women drive impact.

Check out the latest episode below.

Explore the Hype Women Collection

At home or on the go, we have the Hype Women gear

worthy of celebrating you and the powerhouse women in your life.

Hype Women Media

Our Hype Women Movement has been featured in dozens of publications across the globe.